Put us on
your shelf.
Small-batch deli mustard your customers already recognize. Four flavors, a 40% margin, and free shipping on every order. Stock the jar people ask for by name.
We earn our spot.
Dealing with Caplansky's has been great! Timely Shipping, Amazing quality products, my whole team loved the mustards and we so do our customers! Display pop up was super easy to set up and looks great. Caplansky's clearly knows how to make a great mustard.
Sells through
SPINS data shows our velocity exceeds our category. But tasting is believing. When your team and your customers try it, it sells.
Margins that work
You earn a 40% margin. Take 20% off your opening order to promote and sample. The discount expires 30 days after your account is established.
Labels that pop
Mustard is a sleepy category. No more. SPINS data shows we help move all your mustards.
Low minimums
Case pack is 6. Minimum order is 4 cases. Shipping is included in the price.
We've ordered from Caplansky's many times and are always thrilled with the presentation and the product. They are packaged well for shipment and show well on the shelves. Customers keep coming back and we'll continue to restock.
4 SKUs, 4 stories.
Each of our mustards tells a story.
Ballpark
Clean label · Hotdogs · Picnics · BBQs
Horseradish
Deli meats · Burgers · Roast beef · Steak
Old Fashioned
Charcuterie · Salad dressings · Fancy sandwiches · Salmon
Spicy
Adds a zing to literally anything you like.
Shelf-stocked in four steps.
Sign up
Get approved
Place order
Click to restock
Minimum order
Per case
Free delivery
“This mustard moves as well as any other brand we carry, the packaging is eye-catching and Zane is a great dude!”
Aaron · Bernstein's Deli
Stocked at butcher shops, gourmet grocers, and restaurants across the USA.
Open a wholesale account.
Six lines. That's the whole form, and your browser will autofill most of it. We send pricing, a sell sheet, and next steps within two business days.
FAQs
What are your minimums?
4-case minimum. Pick and choose the SKUs you want. Case pack is 6 jars.
What is wholesale pricing and margin?
A 40% margin, with delivery included. We send your full price list when your account is approved.
How fast do you ship?
Free shipping on every order. Orders typically leave the dock within 24 hours, not counting weekends, and land in 3 to 5 days.
Is there an opening order deal?
20% off your first order. The discount expires 30 days after your account is established.
Do you run promos?
We love working with our retail partners on seasonal discounts. We fund 15% when you match it, twice a year.
What are your terms?
First order is paid by credit card before shipment. After that, take 3% off for payment on shipment, or net 30 days with a valid credit card on file.
Do you offer foodservice formats?
Yes. One-gallon jugs in every SKU, 2 jugs per case, 2-case minimum.
Try before you buy.
Free samples on request. In the notes section of the sign-up form, just ask for samples.